A question I get asked frequently is “Why is your branding based on crabs?” I could simply say that I just like crabs, but that simply wouldn’t be a sufficient explanation as to why my entire design brand is based on a crustacean. Sure, you could assume it’s because of a grumpy demeanor, but that’s not me. To me, a crab exhibits perseverance and rolling with the punches. Like a crab, getting back up is important, so why not bring that attitude to design?
For a logo, the goal was to keep it modern and simple. Including a more organic form of a crab would make the brand feel more like seafood than design. The solution was a hexagon for a body with simplified claws to represent a crab. For my colors, The crimson is complemented by a nice teal, #a4d0ef to be exact. For brand assets like the website and business cards, the teal takes the stage primarily, as it provides a clean background, and draws more attention to the crimson of the logo.
You can see the logo put to use in my Animated Youtube Vanity Intro!
